Basic Attention initial coin offering (ICO)

Introducing blockchain-based advertising



Basic Attention Token improves the efficiency of digital advertising by creating a new unit of exchange between publishers, advertisers and users. It all happens on the Ethereum blockchain. The value of the token is based on user attention, which simply means a person’s focused mental engagement.

4
6 6 expert ratings
2.4
5
4
4.4
View rating distribution
Starts in 2 years ago
2017-05-31 - 2017-05-31
Token
BAT
Type
ERC20
Platform
Accepting
ETH,
Raised
15000000
ICO start
May 31, 2017
ICO end
May 31, 2017
More on ICO
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About Basic Attention ICO

Digital advertising is broken. It is a market filled with middlemen and fraudsters, hurting users, publishers and advertisers. The Basic Attention Token (BAT) was developed to address this. BAT, an ERC20 token built on top of Ethereum, will be the token of utility in a new, decentralized, open source and efficient blockchain-based digital advertising platform.
In the ecosystem, advertisers will give publishers BATs based on the measured attention of users. Users will also receive some BATs for participating. They can donate them back to publishers or use them on the platform. This transparent system keeps user data private while delivering fewer but more relevant ads. Publishers experience less fraud while increasing their percentage of rewards. And advertisers get better reporting and performance.
The first part of the solution, the Brave browser, is already operational. Brave is a fast, open source, privacy-focused browser that blocks ads and trackers, and contains a ledger system that anonymously measures user attention aggregate to accurately reward publishers. The next step is introducing BAT.

Basic Attention reviews

Gerard Paul S. Netro
Blockchain Entrepreneur & ICO Expert
Rated on Sep 29, 2017
5
4
4
2%
Simon Waddington
Software engineer and advisor
Rated on Dec 25, 2017
5
4
5
9%
Evgeny Skoropisov
ICOs analyst, marketing specialist
Rated on Feb 3, 2018
5
4
4
4%
Andrius Macys
IT consultant
Rated on Apr 24, 2018
5
4
5
4%

Solid tech stack and development.

Harsh Patel
AI Research @ Siemens
Rated on Jul 4, 2018
5
4
4
14%

Awesome project. World class team with Mozilla cofounder and JavaScript creator. Brave and BAT together can bring revolution to the advertising market.

Brave Browser is working and it’s awesome. Go ahead try it and than decide to invest.

PlumBot
ICO Analyzer Bot
Rated on Sep 2, 2018
0
0
0
67%


Experts are independently and voluntarily contributing to the community. If no expert has rated the ICO, only ICO analyzer's results are used. Always research before investing as these ratings should not be taken as an investing guide of any kind.

Ratings and ICO analyzer results are being updated (re-calculated) every few hours.

Basic Attention ICO price

Price in ICO

Basic Attention (BAT) crypto

Basic Attention coin

Basic Attention token
BAT
Basic Attention type
ERC20
Basic Attention platform

Basic Attention (BAT) value

Tokens for sale
1000000000

Basic Attention market cap

Basic Attention market capitalization
$ 15000000

Basic Attention investment info

Accepting
ETH,

Basic Attention whitepaper

Basic Attention team

Apply as an advisor

Brendan Eich

Founder, Vision, Strategy

Brian Bondy

Co-Founder, Browser, Engineering Lead

Yan Zhu

Security & Privacy Engineering

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