DATx initial coin offering (ICO)

Digital Advertising Terminal



DATx is dedicated to developing a favourable unified protocol for the entire advertising ecosystem. It aims to build an all-encompassing set of effective, secure and benefit-maximized advertising ecosystem, leveraging on blockchain technology, and combined with artificial intelligence and big data solutions to resolve industry -specific challenges.

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2.4
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Starts in 1 second ago
2019-10-17 - 2019-10-17
Token
DATx
Type
ERC20
Platform
Accepting
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About DATx ICO

DATx is a renovation against current advertising industry, aimed to build a brand new intelligent advertising ecosystem, with decentralization as the foundation and artificial intelligence as the power engine.
According to the forecast of ZenithOptimedia, since 2011, global advertising market has steadily developed, with an overall growth rate between 4% and 5%. In 2018, global advertising expenses would increase 4.4%, and till the end of year it would increase to $592 billion. Among them, the market share of programmatic media buy and advertising would be above 50%.
The era of Mobile and Big Data has provided advantages for development of programmatic advertising. Mobile devices connect with users more closely, convenient for programmatic ads to identify and locate users. Meanwhile, abundant mobile-based marketing approaches combine with programmatic advertising, boost marketing value of digital advertising on both accuracy and innovative capabilities.
Programmatic media buy purchases ad placement traffic through automatic procedures with AI and RTB. When targeted audiences appear, the ads are delivered to the right group in real time, with appropriate ad content, thus realizing precise marketing aimed at individual consumers.
On this background of programmatic marketing, the advertisers are no longer restricted to the few existing approaches to deliver and plan ads, they have much greater flexibility. However alongside, this would also bring “the Walled Garden” that everyone plays her own game, thus posing larger challenges to advertisers, media channels and platforms on their ability of planning, coordination, optimization and data protection.

DATx reviews

PlumBot
ICO Analyzer Bot
Rated on Oct 24, 2018
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DATx ICO price

Price in ICO

DATx (DATx) crypto

DATx coin

DATx token
DATx
DATx type
ERC20
DATx platform

DATx investment info

Accepting

DATx whitepaper

DATx team

Apply as an advisor

Ralph Sas

CEO

Guus Esbir Wildeman

Marketing, Social Media

Robert Körbs

Head of Advertiser Relations

DATx milestones

1
Q2 2018 - Q4 2018

WePower idea

2
Q2 2019 - Q4 2019

WePower idea

3
Q2 2020 - Q4 2020

WePower idea

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