Fanfare initial coin offering (ICO)

Social Commerce Community



A community-based two-sided platform for creating, curating and converting consumer-generated videos into instant Shoppable Videos for brands, Fanfare is purpose-built from ground up to enable Social Commerce. Its building blocks are conceived and created specifically with Social Commerce and Shoppable Videos in mind from the start. The features and functionalities have been well-thought out and designed precisely to help brands and consumers connect more intimately, by facilitating an integrated two-way Brand-Consumer engagement, so that brands can expand their relationships with their consumers to maintain trust, familiarity, and positivity. Fanfare’s unique feature is enabling a brand to convert any Consumer-Generated Video into a Shoppable Video with ease. Users can also easily post and share videos on Fanfare like on any social media platform. The added incentive is that brands can now accurately and cost-effectively add a BUY Button to any of these consumer-generated videos on Fanfare, converting them into instant Shoppable Videos. The advantages are that the content creator will get rewarded and the brands can harness the power of Consumer-Generated Videos to build their image, promote their products and drive immediate sales, or for lead generation, while at the same time, creating their own library of viral consumer-generated videos aggregated within their own channel.

3.7
28 28 expert ratings
4.6
4.2
3.7
3.6
View rating distribution
Starts in 1 year ago
2018-08-17 - 2018-10-31
Token
FAN
Type
ERC20
Bonus
Available
Price in ICO
1 FAN = 0.0001 ETH
Platform
Accepting
ETH,
Soft cap
4,000,000 USD
Hard cap
40,000,000 USD
Raised
0
ICO start
Aug 17, 2018
ICO end
Oct 31, 2018
More on ICO
Report

About Fanfare ICO

The e-Commerce marketplace has progressed rapidly in the last three  ecades due to technological advances, while the proliferation of smart phones and affordable data have transformed the Social Media landscape.

This gives rise to a new way of online shopping – Social Commerce, where social media will eventually be integrated with e-Commerce.

The global Social Commerce market is projected to reach US$165.59 billion by 2021, growing at a CAGR of around 34%.

However, brands and brand owners are not empowered or equipped to effectively monetize or tap on the enormous amount of user-generated content, while at the same time, many users and content creators are inadequately rewarded for their efforts.

This fragmented brand-consumer relationship and the lack of a closed-loop interconnectivity between content creators, brands and users have resulted in a Social Commerce environment that is unable to realize its full potential.

The Fanfare ecosystem aims to resolve this problem. Using the ERC-20 Fanfare Token (FAN Token), we are building a Social Commerce ecosystem where content creators, consumers and brands can connect intimately via the exchange of value through FAN Tokens.

The FAN Tokens would be used by the brands as a reward mechanism for content creators by converting their user-generated videos into shoppable videos. This allows every user-generated video to have the potential of becoming a point-of-sale for brands, thus making the entire social platform a marketplace for products.

Users would also be incentivized for time spent on watching videos created by their friends or other consumers. Users can, in turn, use the FAN Tokens they have received as rewards to purchase products from the Fanfare eStore.

Consumers who purchase products from the Fanfare eStore could further benefit from attractive discounts or additional rewards.

Fanfare Global Pte Ltd, a Singapore-based company, has created this Fanfare ecosystem.

The company is managed by serial entrepreneurs, successful business owners and professionals – from media, legal, marketing, finance and investment backgrounds with decades of combined experience – and is also backed by an investment firm.

We have already built the most comprehensive centralized Social Commerce platform – The Fanfare App.

Fanfare reviews

John Papadopoulos
Crypto-currency enthusiast, Miner, ICO analyst, Angel investor, ICO investor,Strategist
Rated on Jul 27, 2018
3
3
2
3%

First things first. I saw that many experts consider the team experienced. I don’t agree with that. Other said that the token will be priceless. If the project will be successful the token will have some value. But no one mentioned the fact that there is no need for implementation of blockchain in this project. In fact my opinion is that blockchain is putting some constraints to this project because it makes the FIAT currency transactions inconvenient. The team actually tries to raise money by exploiting the blockchain hype.

What concerns me the most though is that the engagement with both influencers and brands will be limited to say the least. Even if 40% will be distributed for marketing purposes, it is still not enough to engage the desired amount of visitors to the platform.

Simplified....... Ask yourselves. How many people you think they will visit the platform?

Vladimir Nikitin
ADVISOR | CONSULTANT | EXCHANGES Listing
Rated on May 13, 2018
3
3
2
2%
Preston Junger
Former Yelp Leader, Believer in Great People & New Ideas, Start-Up Growth Partner + International Blockchain Advocate
Rated on May 21, 2018
4
5
4
3%

As a leader on the brand partnerships space for 20 years, I can see how this next gen consumer-generated video platform can really be a game changer in the social commerce space moving into a crypto-charged new works.. brand-customer engagement.

Douglas Lyons
Board Advisor- Early Adoption and Strategic Partnerships
Rated on May 21, 2018
1
1
1
5%

The reward system will only work if the users are incentivized by a token that actually has value. In the "uses of tokens" section of the whitepaper it does not appear that there will be any "real" value to the tokens in both the short and long term due to the fact that they are intended to be used solely within the ecosystem. no mention of exchanges.
the milestones indicate that the wallet will not be ready until Q1 2019 and the estore Q3 2020.

I do not see any value or ROI to an investor.
I do not believe this to be a good investment.

Arturas Svirskis
ICO Advisor | Helping Fintech companies with marketing and business development
Rated on Jun 5, 2018
5
4
4
3%

Team: Team looks quite strong, especially if talking about advisory board where are well-known and high-reputation people. I give 4 at the moment, as the verification is not passed yet.

Vision: Vision looks really nice and there is definitely good potential if the market will accept Fanfare, as UGC (User Generated Content) is one if the major marketing direction for upcoming years.

Product: The product logic seems to be very easy for both - users and brand owners; however, the question is if it really solves the problem in the market. I am going to meet Founders of this project in Singapore and will talk deeper about this. After the meeting the comment and potentially the rank will be changed.

Stephan De Haes
ICO Advisor, Community leader and COO/Co-founder Krypt.ly
Rated on May 22, 2018
5
3
4
3%

Team has done ICObench KYC,consisting of a big amount of advisors. Fanfare is already available on iOS and Android so that's a + for product. 20% for team and advisors is a bit high in my opinion but will be locked for 2 years with vesting period.Unsold tokens will be burned. Vision is ok,but big amount of competition in the advertising space.

Jared Polites
Partner at Blockteam Ventures | Strategic Advisor | Writer at CryptoCoinsNews | Former FBI Analyst
Rated on May 24, 2018
5
5
5
3%

Vincent, Benny, and team have thought this out and have come up with a scaleable and realistic way of enhancing social commerce. Coming from an ecommerce background prior to blockchain, I personally think this is something that is needed, as well as beneficial.

Mofassair Hossain
CEO and Founder Perhalic, ICO Advisor, Investor, PR and Marketing Expert
Rated on Jul 6, 2018
4
4
5
3%

Team is good and experienced. They are connected with lots of brands. They have good number of experienced ambassadors too ..... About the product they have a nice apps in Google playstore ... which is fully complete and a working product. Thanks to the CEO for sharing all informations .... best of luck team

Paul Scott
STO-ITO-ICO Advisory | Strategy | Decentralization | Commercialization
Rated on Jul 6, 2018
5
3
3
3%

A really strong team complimented by a decent advisory board is always a good starting place for a project, and there is little to fault this area of the project.

The vision is quite generic, and dare I say it, stale, in that while the project will fulfil an interesting niche in the market (social network disruption), the rewards, incentives and use-case are relatively standard in their concept and apparent execution. It would have been great to see some real innovation come through that other projects in this space are exploring.

The product is sound, and exists in the app world, again its not something that really excites. I wonder if there is really a solid blockchain use-case here, and if the same could not be achieved in a non-blockchain environment with the right transaction and payment partners to create a successful company? Time will tell I guess.

Mihai Alexandru Bisnel
Exchange listing consultant, Experienced ICO analyst, Owner at TokenCouncil.com, Token Sale Platform supplier, Advisor
Rated on Jul 6, 2018
5
5
4
3%

I appreciate they have a working product, as nowadays having at least an MVP is a must. The system works and is verified, so kudos for that.
I rated the Product with 4 as I see some things that have to be polished, but this is a process that takes time.
Overall, if the team will respect its commitments, the project sounds promising.

Robert Laguna
Operations | Blockchain | Fintech | Startups | Crypto Enthusiast
Rated on Jul 7, 2018
4
4
4
1%

The social e-commerce community is one that is rowing everyday. Videos can have a greater affect on grasping consumer attention. The key here for Fanfare will be, will the additional attention help with sales?
I'm assuming the quality of the videos will play a role in getting attention for the product.

The team and advisors look experienced in the arena of marketing and media so this is a definite bonus for the project.

How quickly it is adaptable by the masses will determine success for Fanfare. In today's technological world, anything can almost go viral at anytime. Best of luck to the Team!

Mohit Tater
Blockchain & ICO Advisor, Investor, Serial Entrepreneur
Rated on Jul 9, 2018
4
3
3
4%

Good team and good advisors, but I am not sure if people will actually use it. The token rewards will only work if they actually have some value, else no one will be motivated enough to use it.

Shohel Alam
Entrepreneur | Data Analyst | Investor Relationship| ICO Marketing & ICO And Blockchain Consultant & Advisor
Rated on Jul 10, 2018
5
4
5
4%

Team and advisory board is good and experienced . KYC Complete. Good thing is they have number of ambassadors.

Soft cap and hard cap is responsible for this project.

Have MVP and online of both OS Apple and google playstore. which is fully complete and a working product.

Best of luck team and this project.

Ismail Malik
ICOCROWD Editor-in-Chief - Blockchain + Strategic ICO Advisory
Rated on Jul 10, 2018
5
5
5
3%

Video sharing marketing tools are definitely a promising trends especially when we consider Asian market and South East Asians are a well-known mobile entertainment stuffs lovers.
Trustful team and advisory board, very nice done White Paper with simple a affordable explanation of a Blockchain tech utilization, a lot of ambassadors involved to the project, fair numbers and projection.
Guys are going to generate US$1 billion worth of social buying, wishing luck!

Nozomu Nakazato
ICO consultant
Rated on Jul 12, 2018
4
3
3
4%

A project that gained the demand of the market.
"The minimum campaign budget is 2,000 FAN."
Is this a fixed price regardless of the market price of the token?
Also, how do you avoid the risk of user leakage when similar services emerge?
Is there an advantage, for example, when a service that distributes points that can be used for Fiat or purchase appears instead of a token?
I hope this will be clarified.

Alena Narinyani
Journalist, Editor in Chief cryptoconsulting.info
Rated on Jul 12, 2018
5
5
5
3%

Projects that develop in the field of social networks are very interesting. There is a well-thought-out idea, a good team and correct positioning. I think this project is doing well and Fanfare will be successful.

Cristina Dolan
Co-Founder & COO iXledger | Blockchain | MIT Media Lab
Rated on Jul 13, 2018
5
5
4
3%

Fanfare is a social commerce project with crearly seen necessity of a token withing the platform. The team is strong and well diversified. The idea is not really new and innovative but still very perspective. It has to been seen how well they are able to execute it. Wish them luck.

Gaurav Areng Chakraverti
Entrepreneur, Marketing Advisor, ICO Advisor, currently CMO and Co-Founder
Rated on Jul 13, 2018
4
2
2
3%

I like the fact that this has been obviously well thought out and planned, it displays dedication and a strong drive from the team. That said, however, I don't see how this is in any way unique, why it would even require its own ICO, or why the hard cap would need to be that high for a rewards platform. There are already a plethora of apps that allow brands to come on board to request a certain amount/format/kind of user-generated content for their campaigns. I do understand the excitement-factor in being able to go the other way around. It's definitely something I'd want to get on to and play around with, and possibly use, but I just don't see the differentiators as clearly. In addition, 40% of funds allocated towards marketing a user-generated/branded rewards platform? Seems a little high. Attracting your target audience and getting adoption at some level seems far easier than that I feel.

Still, I do want to see how this can play out. Good luck, all!

Harry Tucker
Business Manager - HiveEx
Rated on Jul 19, 2018
3
4
3
1%

I love this idea. Social commerce and affiliate marketing on a macro level is the future of digital marketing, and this gives an awesome platform with transparency for both sides to be a part of that.

A couple of possible flags though:
- The tokenomics need some work. At the moment there's not much going on there outside of people being paid with it, and yes, it'll be listed on an exchange, but just because it's listed doesn't mean it automatically has some long term value. This needs work, and a reason to have actual value as a reward currency. The whitepaper just has a very vague "oh more money will come in and increase value". How? Quite a bit of work needed here.

- Some doubts on the team as well. They've got some decent experience in other fields, but none really in social and affiliate marketing which is the core product. You don't need heaps of blockchain advisors or people, your core product is the social commerce which there's not enough experience with.

Also the hard cap is pretty darn high. No idea why it needs to be that much. That's like Series B funding in the VC world for what should be Seed-Series A funding max.

Jeremy Khoo
Group CEO | Blockchain Entrepreneur | VeChain ICO Partner | Fund Partner | Exchange Founder | Singapore
Rated on Aug 1, 2018
4
4
4
5%

I see commercial use for this, although it needs to have vitality nailed down to succeed. Many social commerce networks have difficulty gaining traction. I’m not certain of the Blockchain use for this fully, but will keep updated on their progress.

Tinh Tran
ICO Advisor | ICO Communications Expert
Rated on Aug 25, 2018
4
5
5
5%

The concept and vision is unique and interesting to me. Developing videos for a purpose is a great way to both enjoy people’s habits and monetize it.

Team is a bit thin as it is required a lot of PR and marketing efforts in order to change behaviors of youtubers who can still monetize their videos to use your platform.

Suzat Fernandes
CFO & Co-Founder
Rated on Aug 7, 2018
5
4
3
4%

A strong team. The fact that they already have a lot of brands on board boosts confidence in the platform. KYC is complete. Another plus is that they already have an app on the app store and play store.

However, token reward system does not provide a value proposition.

Petar Savic
Serial Tech Entrepreneur
Rated on Aug 9, 2018
4
3
3
2%

This project has some great people on their advisory boar and a few good team members with successful experience. I believe that the people is the main force for a successful delivery of the product. It's also great to see so many social media followers. However, I don't see a massive user traction and especially retention without the good incentive models. The gap between Asia and the rest of the world might be an issue for scaling as well.

Jan Schets
ICO advisor | CIO | Blockchain Consultant | Early Crypto Investor
Rated on Aug 28, 2018
4
3
2
3%

Team seems like a winning combination of professionals. Strong advisors and partners.

The idea behind the concept is solid and the social commerce market is huge. So no complaints there! This is a market ripe for disruption.

The only issue I see is the token. There is no inherent value in it. The only reason it would be worth something is through speculation. And then we get into the common crypto problem that when your token becomes worthless, people leave your platform in droves. This is a huge issue that needs to be addressed!

I wonder if this might be a better project without tokenization. Decentralization is not really so vital here, plus the token could easily be replaced with fiat money.

Dmitry Pshenin
Partner crypto fund | Marketing |Blockchain entrepreneur|Fundraise capital |Influencer
Rated on Sep 10, 2018
5
5
4
4%

There were many projects in the venture capital industry that tried to link youtube and retail. But most likely, this problem cannot be solved without blockchain.
It is interesting to see how the project will be develop. The project has an MVP already and has a pretty strong team.

Paresh Masani
ICO Consultant | Strategy and Vision Execution | Public Relations | Crypto-funds | Blockchain Development Lead
Rated on Sep 26, 2018
5
3
4
5%

Solid business team with a great domain expertise.
Social community project is a very tough market to get into despite of having a working product on the Appstore but I wish a good luck to team!
Great social channel presence.
Definitely a very huge hardcap for loyalty based token.

Conston Taylor
ICO Advisor | ICO Analyst | Blockchain Researcher
Rated on Oct 16, 2018
4
4
3
4%

This is a good project and the team looks capable. The issue is that I believe they are early to the market. It will be hard for projects like this to flourish until the infrastructure is fully built .

This is not financial advice or a recommendation to invest in this or any other ICO. Investors must perform their own due diligence and not rely on external ratings to make their final investment decisions. ICOs are risky and 100% loss of capital is possible.

PlumBot
ICO Analyzer Bot
Rated on Oct 25, 2018
0
0
0
10%


Experts are independently and voluntarily contributing to the community. If no expert has rated the ICO, only ICO analyzer's results are used. Always research before investing as these ratings should not be taken as an investing guide of any kind.

Ratings and ICO analyzer results are being updated (re-calculated) every few hours.

Fanfare ICO price

Price in ICO

1 FAN = 0.0001 ETH

Fanfare (FAN) crypto

Fanfare coin

Fanfare token
FAN
Fanfare type
ERC20
Fanfare platform

Fanfare (FAN) value

Tokens for sale
400000000

Fanfare investment info

Accepting
ETH,
Min. investment
0.1 ETH
Distributed in ICO
45.25%
Soft cap
4,000,000 USD
Hard cap
40,000,000 USD

Fanfare whitepaper

Fanfare team

Apply as an advisor

Wulf Kaal

Advisor

Advisors

Ralph Liu

Advisor

Advisors

Gabriel Morey

Advisor

Advisors

Fanfare milestones

1
3Q 2020

WePower idea

2
August 2017

WePower idea

3
December 2016

WePower idea

4
February 2018

WePower idea

5
January 2018

WePower idea

6
January 2019

WePower idea

7
July 2018

WePower idea

8
June 2019

WePower idea

9
March 2019

WePower idea

10
May 2017

WePower idea

11
May 2018

WePower idea

12
October 2017

WePower idea

13
September 2018

WePower idea

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