Universal Reward Protocol initial coin offering (ICO)

Be Rewarded for Any Type of Shopping Behaviour



By accepting to share their shopping data with the network, a shopper earns reward tokens, while the data is used by retailers to build redemption offers that best suit each customer’s needs. Shoppers can redeem their tokens through these exclusive and personalized offers.

4
7 7 expert ratings
3.8
4.3
4
3.8
View rating distribution
Starts in 1 year ago
2018-09-16 - 2018-11-30
Token
URP
Type
ERC20
Bonus
Available
Price in ICO
0.1 EUR
Platform
Accepting
ETH,
Soft cap
5,000,000 EUR
Hard cap
20,000,000 EUR
Raised
0
preICO start
Aug 15, 2018
preICO end
Sep 15, 2018
ICO start
Sep 16, 2018
ICO end
Nov 30, 2018
More on ICO
Report

About Universal Reward Protocol ICO

Based of a research program from Ecole Polytechnique (French Leading Engineering School) and UC Berkeley, Universal Reward Protocol leverages blockchain, IoT and AI technologies to transform the way customer loyalty programs and reward ecosystem work.
Universal Reward Protocol is a blockchain-based protocol where retailers can reward shoppers for multiple behaviors like simply visiting the store. By accepting to share their shopping data with the network, a shopper earns reward tokens, while the data is used by retailers to build redemption offers that best suit each customer’s needs. Shoppers can then redeem their tokens through these exclusive and personalized offers.
A dApp like Occi can be used as a Proof-of-Behavior in this Protocol to reward in-store activity using the IoT and AI technology build and installed with some of the largest retailers worldwide.
Shoppers can finally enjoy all the benefits of a fully customized, omni-channel customer universal reward program, portable across all their favorite retailers. All with each customer’s privacy as a priority, and with the full transparency of blockchain technology.

Universal Reward Protocol reviews

Richard Kastelein
ICO Advisor, 50+ ICOs since 2016, Founder and Publisher of Blockchain News, partner Blockchain Partners, founder Cryptoassets Design Group
Rated on Jun 18, 2018
4
5
5
13%

I like this project. The roots in Transatlantic academia interesting (Spinning off a research project out of UC Berkeley and Ecole Polytechnique in 2015), as well as the current client base for the forerunner called Occi which has been picked up by some major retailers. Whitepaper is strong and well written. Video is good. Getting paid for sharing data with retailers is smart.

Douglas Lyons
Board Advisor- Early Adoption and Strategic Partnerships
Rated on Jun 18, 2018
4
3
2
15%

kyc is yet to be completed for team members.
Privacy recently has been of major concern, i believe the shift has gone the other way and individuals are being more discerning with whom they share information with. Therefore the idea may be outdated in terms of privacy issues.
other than "reward redemption" I do not see any viable ROI to investors.
I do not see this as a good investment.

UPDATE; In communication with CEO. KYC complete not yet posted.
Privacy issues seem to be under control based on new information.
Project is not new idea and i still do not see a viable ROI.

Stephan De Haes
ICO Advisor, Community leader and COO/Co-founder Krypt.ly
Rated on Jun 18, 2018
5
4
4
11%

Very good team with lots of experience in marketing, business strategy, IT, Fintech and more in the core team, quality advisors and support team. Company started in 2015 and has a working product (OCCI) and reliable partnerships like Auchan and Carrefour (Big supermarkets in Europe) and support from Berkely and Ecole polytechnique from Paris. Data is a big business and Supermarkets and retailers will find themselves in the vision URP explained. 40%of tokens for sale is a bit low compared with the good industry standard.

Christopher Zenios
COO | CMO | Speaker | Blockchain | ICO Specialist | Consultant | Advisor | Writer | Project Developer| Investor
Rated on Jun 23, 2018
5
3
4
11%

Very intriguing project indeed. Simple yet effective presentation video, clear Whitepaper and Vision.
Firstly, the team is mature, experienced and confident that they will successfully complete this concept and turn it into a reliable product.
Secondly, sharing data around this blockchain ecosystem can prove to be very useful especially in the very near future and this is something that will attract a very large number of people, and I’m not talking just about crypto members but people from all around the globe from different backgrounds. I believe that the reward system via the smart contract will be the main element that will pull most of this projects enthusiasts.

The problem comes done on adoption issues, since a vision alone is not enough.

Mihai Alexandru Bisnel
Experienced ICO analyst, editor at TokenCouncil.com, Token Sale Platform supplier, Advisor, Blockchain Enthusiast
Rated on Aug 24, 2018
4
5
4
9%

Well, big data has actually been collected and sold for more than 15 years now, without the actual knowledge or consent of the shoppers. It was about time this changed. The team looks experienced in this field and they also seem to already have working local partnerships. While being rewarded for your data is a good start, I don't see any shopper getting rich after selling this kind of data. Yet, it's a step forward.
It's not the first project that has this idea and it will not be the last, for sure.

Clemen Chiang
Ph.D. | CEO | Investor | FinTech in Stocks | Blockchain in Cryptos
Rated on Aug 7, 2018
4
4
4
9%

"Based of a research program from Ecole Polytechnique (French Leading Engineering School) and UC Berkeley, Universal Reward Protocol leverages blockchain, IoT and AI technologies to transform the way customer loyalty programs and reward ecosystem work."

Where is this research published? In which journal paper?

PlumBot
ICO Analyzer Bot
Rated on Sep 2, 2018
0
0
0
33%


Experts are independently and voluntarily contributing to the community. If no expert has rated the ICO, only ICO analyzer's results are used. Always research before investing as these ratings should not be taken as an investing guide of any kind.

Ratings and ICO analyzer results are being updated (re-calculated) every few hours.

Universal Reward Protocol ICO price

Price in ICO

0.1 EUR

Universal Reward Protocol (URP) crypto

Universal Reward Protocol coin

Universal Reward Protocol token
URP
Universal Reward Protocol type
ERC20
Universal Reward Protocol platform

Universal Reward Protocol (URP) value

Tokens for sale
240

Universal Reward Protocol investment info

Accepting
ETH,
Distributed in ICO
40%
Soft cap
5,000,000 EUR
Hard cap
20,000,000 EUR

Universal Reward Protocol whitepaper

Universal Reward Protocol team

Apply as an advisor

François Poupard

Advisors

Deepak Gulati

Advisors

Thibault de Vésinne-Larüe

Advisors

Universal Reward Protocol milestones

1
2015

WePower idea

2
2016

WePower idea

3
2017

WePower idea

4
2020

WePower idea

5
Q1 2018

WePower idea

6
Q1 2019

WePower idea

7
Q2 2018

WePower idea

8
Q2 2019

WePower idea

9
Q3 2018

WePower idea

10
Q3 2019

WePower idea

11
Q4 2018

WePower idea

12
Q4 2019

WePower idea

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